Full Job Description
Digital Content Strategist
Location: Plantation, Kentucky
Company Overview
At Amazon, we are committed to making every day better for our customers while constantly innovating to offer the best services in the world. With millions of active customer accounts, we provide a world-class shopping experience through our state-of-the-art technology, exceptional service, and groundbreaking efforts in logistics and delivery. As we expand our digital footprint, we are looking for a passionate and skilled Digital Content Strategist to join our team in Plantation, Kentucky.
About the Role
As a Digital Content Strategist, you will take charge of designing and implementing content strategies that will engage our audience and fortify our brand presence. This role will require creativity, analytical skills, and a keen understanding of digital marketing trends. You will work closely with cross-functional teams to ensure that all digital content aligns with our larger marketing objectives and enhances the customer experience.
Key Responsibilities
- Develop and execute a holistic digital content strategy that aligns with Amazon's brand objectives and customer engagement goals.
- Conduct thorough market research and audience analysis to inform content creation, ensuring it meets the needs and interests of our diverse customer base.
- Create, manage, and uphold content calendars across various platforms, including the Amazon website, social media channels, email marketing, and other digital platforms.
- Collaborate with designers, video producers, and other content creators to deliver high-quality materials that resonate with our audience.
- Utilize SEO best practices to optimize content for search engines, improving visibility and organic traffic.
- Analyze content performance through metrics such as engagement rates, conversion rates, and user feedback, using insights to refine and adapt strategies as needed.
- Stay updated on industry trends, emerging technologies, and competitor strategies to continuously innovate and enhance content offerings.
- Manage digital content budgets, ensuring an efficient allocation of resources.
- Assist in developing and delivering training sessions for team members on content best practices.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, preferably in a fast-paced, high-growth environment.
- Strong understanding of content marketing strategies, SEO/SEM, and social media platforms.
- Excellent writing, editing, and proofreading skills with a knack for creating compelling narratives.
- Proficiency in using content management systems (CMS), analytics tools (Google Analytics, SEMrush), and social media management tools.
- Exceptional project management skills with the ability to juggle multiple priorities and meet tight deadlines.
- Strong analytical skills with a data-driven mindset.
- Proven ability to work effectively in cross-functional teams and foster collaboration among team members.
- Passion for technology, innovation, and the evolving digital landscape.
Why Join Amazon?
Amazon is not just a retail giant; it's a forward-thinking company that embraces creativity and innovation. Here's why you should be a part of our journey:
- Diversity and Inclusion: At Amazon, we believe that each unique perspective drives innovation. We are committed to creating a diverse environment and are proud to be an equal opportunity employer.
- Employee Growth: We invest in our employees’ professional development through training programs, workshops, and mentorship opportunities, helping you take your career to new heights.
- Competitive Compensation: Amazon offers a comprehensive benefits package, including health insurance, retirement plans, flexible schedules, and employee discounts.
- Work-Life Balance: We understand the importance of striking a balance between your personal and professional life, supporting various remote work options.
Application Process
If you are passionate about creating engaging digital content and want to make a lasting impact at Amazon, we encourage you to apply! To join us as our new Digital Content Strategist, please submit your resume, cover letter, and a portfolio of work showcasing your experience in content strategy.
Make Your Mark
Your voice matters at Amazon. Join us as we redefine the digital landscape and create exceptional experiences for our customers. Together, let’s innovate for a better and brighter tomorrow.